Develop a firm understanding of digital marketing best practices
Build a cogent marketing strategy
Confidently build and deliver marketing campaigns with a demonstratable ROI Distance learning to work around your work commitments Career enhancing knowledge Complete the course in 10 weeks or less
About the Course Digital marketing is one of the fastest growing and fastest changing industries in the world. Leveraging a range of techniques, it provides businesses across all industries relevant leads and increased conversions in highly targeted ways. The course will provide you with the knowledge and skills required to plan and execute digital marketing campaigns and then report on their effectiveness. This will include learning the different tools to make your marketing more effective. Including social media, SEO, paid search, and email marketing. Part of this process will be knowing the difference between inbound and outbound methodologies, understanding your audience, the buyer journey and how to identify trends. Your aim will be to possess the digital marketing skills and knowledge to build a coherent marketing strategy with SMART objectives, timescales and budgets in order to deliver a quantifiable return on investment. Whether you are from a marketing background looking to build your core skills or possess an interest in understanding the basics of digital marketing this course will give you the foundation your require. You can complete your Introduction to Digital Marketing course at a time and a place that suits you.